Allyson Keller
Director of Marketing & Brand Strategy
Allyson Keller serves as the Director of Marketing & Brand Strategy for Big Sky Bravery, where she leads the organization’s brand identity, storytelling, and external communications across all platforms. Since BSB’s inception, she has been a driving force in shaping the way the mission is shared with the world—ensuring every campaign, event, and partnership reflects the organization’s values and amplifies its impact on active-duty Special Operations Forces and their families.
As the longest-serving Spouse Task Force Director and a founding advocate for BSB’s Spouse Programs, Allyson has helped expand and strengthen the organization’s outreach to military families. Her firsthand experience as the spouse of a Special Operations veteran fuels her passion for this work, allowing her to connect authentically with both recipients and supporters. She has become a leading voice in raising awareness of the often-overlooked struggles of SOF families, utilizing storytelling as a powerful tool to honor their sacrifices and inspire others to stand with them.
Allyson’s connection to the mission runs deep—she is married to Jeremy Keller, BSB’s Chief Program Officer and a 20-year veteran of Special Operations, and she is the sister of BSB Founder and CEO Josh McCain. Together, they carry both personal experience and professional commitment into their daily work, ensuring the mission remains rooted in authenticity and service.
Above all, Allyson is passionate about shining a light on those who give everything—whether on the battlefield or at home. Her work reflects her unwavering commitment to making sure these heroes and their families are seen, honored, and supported.
